Robert was keen. He told me… “Since the workshop, we’ve really focused on nailing down the story aspect and had my recent prospect actually mention to me they were in sales for a long time and was convinced solely by my tone and pitch and that got it over the line! So your training has […]
Marketing
7 ways to boost B2B revenue without advertising
If you’re a business leader operating in a business-to-business market, or have a company that is selling complex or technical products or services, then you will understand that your company’s sales challenges are fundamentally different to those of businesses that sell simple services or commodity products. If you want to boost your revenue consider these […]
How to get powerful testimonials
You know testimonials are important, don’t you? Potential clients love to hear what you’ve done for others. And testimonials are part of what is now called ‘social proof’ along with ratings and reviews. But have you or your team struggled to get testimonials from clients that truly reflect the value of the work you’ve done […]
What is ‘smart revenue’ and how to find it for your business
While it is true that a dollar is a dollar, when it comes to assessing your sources of revenue not all revenue is equal. When it comes to revenue, which source is best? When you look closely at your client mix, or the industries you serve, or the range of services you provide, you’ll usually […]
Another business collapse – how to avoid the same problem
This month Australian online store sensation ‘Shoes of Prey’ (a cult fashion start-up and darling of the media) went into liquidation. Here’s what you should learn from that. Why did it happen? Because the owners lost track of who their real customers were, and they took on funding without a clear plan of what to […]