You know testimonials are important, don’t you? Potential clients love to hear what you’ve done for others. And testimonials are part of what is now called ‘social proof’ along with ratings and reviews. But have you or your team struggled to get testimonials from clients that truly reflect the value of the work you’ve done […]
Marketing
What is ‘smart revenue’ and how to find it for your business
While it is true that a dollar is a dollar, when it comes to assessing your sources of revenue not all revenue is equal. When it comes to revenue, which source is best? When you look closely at your client mix, or the industries you serve, or the range of services you provide, you’ll usually […]
Another business collapse – how to avoid the same problem
This month Australian online store sensation ‘Shoes of Prey’ (a cult fashion start-up and darling of the media) went into liquidation. Here’s what you should learn from that. Why did it happen? Because the owners lost track of who their real customers were, and they took on funding without a clear plan of what to […]