You know testimonials are important, don’t you? Potential clients love to hear what you’ve done for others. And testimonials are part of what is now called ‘social proof’ along with ratings and reviews. But have you or your team struggled to get testimonials from clients that truly reflect the value of the work you’ve done […]
Sales
What is ‘smart revenue’ and how to find it for your business
While it is true that a dollar is a dollar, when it comes to assessing your sources of revenue not all revenue is equal. When it comes to revenue, which source is best? When you look closely at your client mix, or the industries you serve, or the range of services you provide, you’ll usually […]