When we think about selling to our clients we’re often quick to think up all the reasons why they should buy from us. We’re the best at what we do. We offer a guarantee. They were referred to us. We’ve been in business many years. We have a unique process. They have a problem we […]
Sales
Recruiting a sales person? Do these 3 things first
Hiring a sales person can be one of the most challenging recruitment tasks for a business leader. After all, a good sales person will be skilled at presenting themselves well and (possibly) telling you what you want to hear. Quite rightly, they’re selling themselves to you. Are you rushing the hiring process? As a business […]
How to improve sales results using leading and lagging indicators
The terminology of “leading” and “lagging” indicators is most often used in the world of performance management or economic analysis. But what do they mean? Tips for using leading and lagging indicators to improve sales performance First, let’s define what we’re talking about. Leading indicator: A leading indicator is an indicator that changes before an […]
How to get powerful testimonials
You know testimonials are important, don’t you? Potential clients love to hear what you’ve done for others. And testimonials are part of what is now called ‘social proof’ along with ratings and reviews. But have you or your team struggled to get testimonials from clients that truly reflect the value of the work you’ve done […]
What is ‘smart revenue’ and how to find it for your business
While it is true that a dollar is a dollar, when it comes to assessing your sources of revenue not all revenue is equal. When it comes to revenue, which source is best? When you look closely at your client mix, or the industries you serve, or the range of services you provide, you’ll usually […]