I was just trying to be helpful. The background One of my earlier field sales roles was in Sydney with a national business that distributed a wide range of (sometimes quite technical) industrial products and consumables. We had regular customers and quite strong relationships with most of them. Occasionally I was accompanied by a Sales […]
Sales
Using questions and stories to create highly effective sales conversations
It was great to receive this feedback after a recent sales training program, the first part conducted as a remote training session and the second part as an in-person workshop in Melbourne: Hey Stuart!Just thought I’d send across a quick message and give you an update. Both Andrew and I have used your SOX strategy […]
How to say ‘No’ to clients and still have them buy
Have you ever heard the saying, “The customer is always right”? It makes sense, doesn’t it. The customer is the person who ultimately pays your bills. Without customers – or clients – any business will grind to a stop. But clients are not always right Sometimes they ask for something we cannot or should not […]
B2B sales teams: Hunters, Farmers, Shopkeepers or Hippies
The structure of a business-to-business sales team can vary greatly from one company to another. And to make it more complex it’s often the case that some members of the sales team may have a dual role, such as a Branch Manager, Technical Specialist or Consultant. Sometimes the composition of the sales team has developed […]
7 ways to boost B2B revenue without advertising
If you’re a business leader operating in a business-to-business market, or have a company that is selling complex or technical products or services, then you will understand that your company’s sales challenges are fundamentally different to those of businesses that sell simple services or commodity products. If you want to boost your revenue consider these […]
How to eliminate risk for clients and close more sales
When we think about selling to our clients we’re often quick to think up all the reasons why they should buy from us. But clients see the situation from a different angle. You see, they usually think of all the reasons they should not buy from you. This is because clients are conditioned to expect […]